The Doctor is in

Your go-to site for marketing and sales information, tools and advice built from decades of experience and success.

Home     Publications     Ask the Doctor     Offerings     About Us     News     Selling Skills     Sales Management     Marketing     Benefits     Pontifications      
Product Launch Article     SSM Artcle      
Product Marketing Managment
 
Articles that are available on the site: 
 
Why Product Launches Almost Always Fail   by Michael W. Lodato   Product Launch Article

 

Structured Strategic Management:  A Framework for More Effective Management of a Business     

 by Michael W. Lodato    SSM Article

                                                               

Articles to appear:
 
• Positioning: What is it? The Culpepper Letter, Summer 1982.
.