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Product Marketing Managment
 
Articles that are available on the site: 
 
Why Product Launches Almost Always Fail   by Michael W. Lodato   Product Launch Article

 

Structured Strategic Management:  A Framework for More Effective Management of a Business     

 by Michael W. Lodato    SSM Article

                                                               

Articles to appear:
 
• Positioning: What is it? The Culpepper Letter, Summer 1982.
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