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**FOR IMMEDIATE RELEASE**
Michael W. Lodato
Tel: (818) 889-7158
New Guidebook for Product Launches, Marketing Products
Michael W. Lodato Offers Invaluable Advice for Sales and Marketing Managers, Executives in New Book
WESTLAKE VILLAGE, Calif. - In his infromative new guidebook, Management of New Product Launches and Other Marketing Projects (published by AuthorHouse), Michael W. Lodato Ph.D. draws upon decades of experience to present a comprehensive book that covers all of the elements needed to plan, execute and control sales and marketing projects.
" A big percentage of marketing and sales work can and should be done as projects," Lodato writes. "These are jobs where a specific product, system or other deliverable must be produced by a specific date within a specific budget. One of the most challenging of these is a project to launch a new product -- the focus of this book."
Early chapters include what perhaps is the most clearly articulated project management methodology anywhere, while later chapters apply Lodato's methods to new product launches. Readers will find an ample list of product launch program tasks and be able to see how they are related in work-breakdown structures. Also provided is a set of Launch Readiness Checklists with instructions on using them to control product launch projects.
As our country experiences a recession that seems to worsen every day, it is more important than ever for businesses to have access to information that will help them see increased profits and successful product launches. Management of New Product Launches and Other Marketing Projects is a timely, informative book ideal for sales and marketing managers, executives, staff members and business students.
Michael W. Lodato Ph.D. is an accomplished expert in virually every facet of marketing and sales, with over 40 years of experience as a company president, senior executive and associate professor at California Lutheran University. He has also served as a consultant to dozens of companires throughout the United States and Europe. Lodato has worked with clients in developing and implementing structured processes for sales management, strategic management and product marketing management. These processes are now available in his three new books:
Management of New Product Launches and Other Marketing Projects
Integrated Sales Process Management: a methodology for improving sales effectiveness in the 21st Century, and
Selling Big Ticket Items: the MASTER Method
(All published by AuthorHouse)
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Testimonial for Management of New Product Launches and Other Marketing Projects
Greetings Michael,
I just finished reading your book “Management of New Product Launches and Other Marketing Projects”, and I wanted to take a moment to express my appreciation for producing such a valuable resource. I’m currently in the process of organizing a new product launch for one of my clients, and your book is the only resource I’ve been able to locate (ANYWHERE) that satisfies my need for a logical perspective to the processes involved. Although I’m fascinated by the mechanics of disciplined project management, I’ll be the first to admit that my strengths are more closely related to the creative side of marketing. And even though I’ve read several books on project management, yours is the first I’ve seen that really resonates with my approach to marketing tasks and workflow.
So thank you Michael for sharing your knowledge and experience. I look forward to applying the information to my current project, and the profound impact it will undoubtedly have on future projects as well.
Sincerely,
Tony Curless
Tony Curless | AFTERMARKETING, LLC
Marketing and Advertising Services for the Automotive Aftermarket
22835 NE 14th Street, Sammamish, WA 98074
tonycurless@msn.com | tel 425.836.4072 | fax 425.868.0795